Instead, they are specifically created, scheduled and sent usually by a marketing team. Mass emails are not triggered by contact actions. For example, your human resources department may send welcome emails to newly onboarded employees. Similarly, automated emails are sent to specific contacts when a particular condition is met. For example, such an email is sent to let you know that you’ve reset your password. Transactional emails are sent when a particular action is made or requested. Mass emails are different from the transactional emails your business likely sends on a daily basis. Many services come with features such as autoresponders, A/B testing, drip campaigns, analytics reports and let you email up to 5,000 subscribers. While you can use general services like Gmail or Outlook, mass emails are best managed with a dedicated software solution known as an email marketing service.
Keep in mind that if mass emails are not sent properly or using best practices, they are likely to end up in the recipient’s spam folder or never sent at all. For example, you might want to promote a limited-time offer, make a big announcement or introduce a new service. They are used for a specific goal such as promoting a product or communicating important information. Mass email, also known as bulk email or email blasts, typically refers to sending promotional email campaigns to a large list of contacts such as customers, subscribers, leads, etc.
HOW TO SEND MASS EMAILS FREE HOW TO
In this article, we look at how to send mass emails in Gmail and Outlook, when and how to use such emails and do’s and don’ts to help make mass emails effective. With mail emails, you can create a strong online community, achieve conversion goals, make announcements and more. This type of communication plays an especially large role in online marketing campaign. Mass email is a common way to electronically reach a large or specific group.
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